01
Stage is not a pulse
Pipeline stages tell you where a deal is, not whether it is still alive.
A deal can sit in negotiation for six weeks with nobody on the buyer side opening a single message. The board still shows it at seventy percent.
AI CRM
Know which deals are warming up
and which ones are about to storm out.
Macklore scores every deal's engagement automatically, flags the ones going quiet before they go cold, and suggests the exact follow-up that gets them moving again.
14 days free · No card required · Your pipeline imports in one pass
Pipeline forecast
Illustrative board view, scored on live activity
Hot2Stalling3At risk0
Qualified
2
Northbeam Logistics
₹4,80,000 · 6d in stage
58
SteadyRK
Satara Agro Mills
₹2,15,000 · 11d in stage
34
StallingAM
Proposal sent
2
Hexfield Interiors
₹12,40,000 · 9d in stage
31
StallingRK
Loomcraft Textiles
₹6,75,000 · 4d in stage
86
HotSP
Negotiation
2
Varun Steelworks
₹18,90,000 · 7d in stage
47
StallingAM
Pinecrest Dairy
₹3,60,000 · 3d in stage
62
SteadySP
Commit
1
Arclight Media
₹9,25,000 · 2d in stage
91
HotRK
Engagement recalculated on every new email, call and document view
7 open deals scored
HotEngaged, moving, worth your best hour today
SteadyNormal rhythm, nothing that needs rescuing
StallingActivity thinning out, the gap is widening
At riskDisengaging, a follow-up is overdue
What gets read
The forecast is built from activity your team already creates.
Nothing here asks a rep to log extra data. Macklore reads the trail that sales work leaves behind and turns it into a number you can defend in a pipeline review.
Email threadsSent, opened, replied, ignored
Call activityConnected, missed, duration
Document viewsProposals, quotes, decks
Stakeholder spreadWho joined the thread
Stage movementTime in stage, direction
Meeting cadenceBooked, held, rescheduled
The gap in every CRM
A pipeline board can look healthy while three of its biggest deals have stopped breathing.
Stages are an administrative record. They describe where a deal sits in your process, and they say nothing about whether the buyer is still interested.
02
Silence has no alarm
Follow-ups get missed because nothing reminded you a deal had gone quiet.
Reps remember the deals they spoke to this week. The ones that went silent are exactly the ones that fall out of memory first.
03
Forecasts built on feel
Forecasting relies on rep gut-feel more than actual engagement data.
Commit lists get assembled from confidence, not evidence. Nobody can point to the behaviour that makes a deal a commit.
How Macklore works
Four moves, running quietly in a loop, on every deal you own.
Track, score, flag, suggest. The loop never stops and never waits for a rep to remember to update anything.
01
Track
Every email, call and proposal interaction is logged against the deal automatically.
Reps stop updating fields to tell the CRM what already happened. Activity attaches itself to the right deal and the right contact the moment it occurs.
02
Score
Macklore scores engagement continuously and gives each deal a clear health read.
The score moves with behaviour, not with the calendar. A quiet week pulls it down, a forwarded proposal pulls it up, and the reasoning stays visible.
03
Flag
Deals going quiet or showing risk signals get flagged before they are lost.
The flag arrives while the deal is still recoverable. You find out on day nine of silence, not in the post-mortem after the quarter closes.
04
Suggest
A specific, context-aware follow-up is suggested for every flagged deal.
Not a nudge that says follow up. A draft that references the unanswered question, the document nobody opened, and the person who went quiet.
Want the mechanics rather than the summary?
Open the platform overviewScope of the AI
What the model actually does, stated without the hand waving.
Three jobs. Each one produces something a rep can see, question and override.
Scores deal engagement
From email, call and document-interaction signals. The score comes with the signals behind it, so a rep can see why a deal reads at 31 instead of 70.
Flags deals at risk
Stalling and churn-risk patterns are recognised from activity shape: widening reply gaps, a single-threaded contact, documents that stop being opened.
Suggests the follow-up
Specific action and timing, drawn from what has actually happened on the deal rather than a generic cadence template.
One morning, two forecasts
This is what a change in the weather looks like from the inside.
Two deals, ninety minutes apart, moving in opposite directions. Both changes reach the rep with the reason attached.
Neither of these events required a rep to open a report, run a filter or remember a name. The board reordered itself and the reasoning was already written down.
- 09:04A proposal recipient at Hexfield Interiors opens nothing for the ninth day running.
- 09:05Engagement drops from 31 to 18. The forecast icon on the card turns stormy.
- 09:05The deal surfaces at the top of the rep's board with the reason attached.
- 09:06A follow-up is drafted that re-shares pricing with the finance contact copied in.
- 11:20At Varun Steelworks the proposal is opened three times and forwarded internally.
- 11:21That deal flips to hot and jumps into today's priority list with a close-window question.
Two vantage points
The same engine answers a different question for each seat.
A rep needs to know where to spend the next hour. A leader needs to know whether the quarter is real.
Numbers that matter
Three figures that describe how the engine behaves, not how we feel about it.
These are properties of the product. Coverage of signals, how early a risk flag appears, and how closely a suggestion is tied to the real thread.
0%
Automatic activity capture
Email, calls and document views attach to the deal without a rep logging anything by hand.
0 days
Typical early warning
A widening reply gap raises a flag while the deal is still recoverable, not after it closes lost.
0:1
Suggestion to evidence
Every suggested follow-up cites the specific activity on the deal that prompted it.
Pipeline bulletin
Three deals changed forecast while you were reading this page.
Your pipeline is already telling you which deals are slipping. Macklore says it out loud.
Connect a mailbox, import your open deals, and the first forecast lands the same afternoon. No rebuild of your process, no new habits for your reps to learn.
- Hexfield Interiors moved to at risk
- Varun Steelworks flagged hot
- 4 follow-ups queued for review
Pipeline forecast
Illustrative board view, scored on live activity
Hot2Stalling3At risk0
Qualified
2
Northbeam Logistics
₹4,80,000 · 6d in stage
58
SteadyRK
Satara Agro Mills
₹2,15,000 · 11d in stage
34
StallingAM
Proposal sent
2
Hexfield Interiors
₹12,40,000 · 9d in stage
31
StallingRK
Loomcraft Textiles
₹6,75,000 · 4d in stage
86
HotSP
Negotiation
2
Varun Steelworks
₹18,90,000 · 7d in stage
47
StallingAM
Pinecrest Dairy
₹3,60,000 · 3d in stage
62
SteadySP
Engagement recalculated on every new email, call and document view
7 open deals scored
This is a sample pipeline shown for illustration. Connect your own CRM data for real, live engagement scoring.